Barcelona very close to new lucrative Nike deal
Barcelona very close to new lucrative Nike deal. Latest reports are that FC Barcelona are “very close” to a new and improved deal with long-term kit partner Nike, with announcement imminent. .
The La Liga giants have remained stuck on 1:4 spending under the La Liga rules, which has seen them able to invest just a fraction of any money raised or saved from endorsement deals. Their player budget in recent years, has been repeatedly slashed, leading to regular turnovers and issues in regards to registering new signings.
Barca officials have had to find more ways to bring in revenue, from cashing in on the naming right to Camp Nou, to selling off few stakes in the club’s multimedia arm.
Kit partnerships are essentially one of the most lucrative income streams for Europe’s top clubs.
Spanish news outlet Mundo Deportivo reports that a new agreement with Nike is “verbally closed”. As such, it is awaiting a “formal signing ceremony,” expected to happen after the Assembly of Delegates on 19 October.
But the deal is set to be approved by the board at an extraordinary meeting on Monday, that was originally delayed from last Thursday while the 2023/24 accounts were being audited.
The terms of the deal will extend the partnership beyond its existing expiry in 2028. It is said to be worth “far” in excess of €100m (£83.5m) annually, and could therefore rival the €118m (£98.6m) Real Madrid are paid annually by Adidas.
Barca would also get a “renewal bonus” that the club hopes will push them back into 1:1 spending rules by the time of the January transfer window. Barcelona’s return to 1:1 has been reported several times since last season, so sceptics may need to see it to believe it.
Not willing to waste time, the new figures are “already included in the budget” for this season.
But renewing with Nike comes as something of a surprise, following recent months and president Joan Laporta’s criticism of the sportswear firm.
“The relationship is not ideal. Nike is not fulfilling the terms of the contract, we’ve shown our teeth to Nike,” he said on the issue of stock levels.
In March, he declared:
“We’ve told Nike that, due to flagrant breaches, we will end the contract.”
After that, Barcelona took Nike to court in a bid to end their existing contract four years early but lost the case and were forced to honour the deal.
They have publicly flirted with rival suppliers Puma, as well as Hummel amid the cult Danish brand continuing to grow its presence in Spanish football.
There was even a suggestion that the club could design and manufacture their own kits, which is not a common path, but also not unheard of.
Nike have supplied Barcelona kits continuously since 1998, with Pep Guardiola, Rivaldo, Luis Figo, Luis Enrique, Patrick Kluivert and the De Boer twins among the first players to wear them.
